SELLING a Home

SELLING A HOME IN SANTA FE

Santa Fe Properties is your Number One stop to help you find the best home, Adobe house or ranch land in the Santa Fe area. Whether you wish to buy or sell real estate in New Mexico, specifically in Santa Fe, the real estate professionals at Santa Fe Properties have the experience, the knowledge and the resources to really help you in any of your real estate transactions.

At Santa Fe Properties, we focus on personalized service that exceeds the expectations of our clients to successfully guide you through the selling process.  The commitment our brokers have to our policy of teamwork allows us to pool information, knowledge and experience to assist you in achieving your real estate goals.  Our long history and close ties to the Santa Fe community and the area’s most respected real estate professionals help ensure the process is smooth and your closing successful. 

Because there are many components to putting your home on the market, your Santa Fe Properties broker will be there to guide you every step of the way. By providing you and your home with 100 percent seller representation, your Santa Fe Properties broker will help you sell your home for the right price in the most efficient manner. In addition, your Santa Fe Properties broker will provide detailed information on preparing your home to go on the market and steps to take once your home has sold—all while keeping you informed throughout the entire process. 

Our dedication to the finest personal service is the reason satisfied sellers continue to call on us and refer their friends to Santa Fe Properties.

 

marketing your property

When listing a property, the basics need to be done and we do them right!
The following is a list of the services you can expect us to provide.

• MLS

We submit the property into the MLS (Multiple Listing Service) system.

• Sign and Lockbox

We place a Santa Fe Properties sign and lockbox on the property for the convenience of showing your home.  The dynamic Santa Fe Properties sign is a proven winner in attracting prospective buyers.  In fact, we receive more calls from signs than from any other form of marketing.  National statistics show that 20% of all actual buyers come from “For Sale” signs.

• Photos

A photographer takes exterior and interior photos of your property, as well as 3 virtual tours, within a few days.  This will be used in our marketing, including the exclusive Santa Fe Properties web site, the MLS computer system and the National Association of Realtors® website at realtor.com.

• Fact Sheet/Brochure

We prepare a personalized fact sheet to include features and benefits of your property for real estate brokers to use with potential buyers.

• Office Tour

We schedule your property on the weekly Santa Fe Properties office tour on Tuesday mornings.  This introduces your property to our sales team and provides invaluable professional input.

• MLS Tour

We also schedule your property on the Wednesday MLS property tour.  This is an outstanding opportunity to provide your property early, excellent exposure to Realtors® who are members of MLS in Santa Fe.

• Promote at MLS

We promote your property at the MLS meetings for maximum exposure to other brokers in the area.

• Sunday Open Houses

At your request, your broker will arrange to hold your house open on Sunday.  This allows potential purchasers to view your home at their convenience.

• Showings

Sales brokers from our company, as well as our cooperating brokers, will want to show your home.  An appointment will be made with you in advance with the name and company of the showing broker and the approximate time they will be showing the property. 

• Follow-up on Showings

Your broker will follow-up with salespeople who have shown your property to establish interest and elicit any meaningful feedback, and then pass this information along to you. 

• Showing Log

The support team at Santa Fe Properties maintains an extensive database which records every time a property is shown.  At any given time, a report can be printed for you with a list of the showings on your property, the date, showing salesperson and their office name.

• Pre-Qualify Buyers

When possible, all prospective buyers are pre-qualified, in an effort to show your home only to those who have the interest and ability to buy.

• Marketing

We will publish well-written, quality graphics for your property including announcements for new listings, price reductions and open houses.  In addition, your listing will be included in our highly effective and comprehensive Santa Fe Properties web site (santafeproperties.com).  Each time an advertisement is placed on your property, you will receive a notification from us informing you of the ad placement and publication date. 

• Advertising Log

In addition, our office maintains an extensive database that includes each time a property was advertised. We can provide you with a report containing this information at any time.

• Market Updates

We will continually update you regarding changes in the local real estate market through our in-house newsletter Market Report, published quarterly. 

• Represent You

We will represent your interests upon presentation of all contracts by the cooperating brokers and help in negotiating the best possible price and terms for you.

• Calculate Proceeds

We will calculate the net proceeds from the sale of your property, taking into account your outstanding loan balance and closing costs. 

• A Successful Closing

We will facilitate a successful closing by networking closely with the cooperating broker, lenders, appraisers, inspectors, surveyors, title companies and other real estate related professionals.

advertising

Real estate marketing in the Santa Fe area requires more innovation than in most other regions of the country.  Santa Fe Properties leads the real estate market in Santa Fe by maintaining an innovative and highly creative marketing program with international exposure.  Our own full-service, in-house agency prepares a wide spectrum of high-impact sales tools.  When you list your property with Santa Fe Properties, you are supported by one of the most effective marketing and advertising campaigns in the real estate profession.  We allocate over $900,000 annually for our advertising budget for the following publications, as well as other advertising and promotional opportunities which arise from time to time.

We look forward to discussing these opportunities with you.

Santa Fe Living®

Santa Fe Living®, our proprietary property catalogue featuring some of the most diverse and well-priced properties in Northern New Mexico, is published twice a year with a circulation of 80,000 per issue.  Santa Fe Living® is distributed at high-profile locations in Santa Fe and through various local businesses.  It is also direct-mailed to Santa Fe Properties’ extensive mailing lists including all affiliates of Christie’s Great Estates, all members of Who’s Who in Luxury Real Estate, all licensed attorneys, physicians and accountants in Santa Fe, homeowners in select areas of Santa Fe, as well as our client and customer lists.   With a reach of 80,000 potential buyers both in and out of state, what better exposure for your property?

Santa Fe Properties’ Web Site

www.SantaFeProperties.com
In this technological age, Santa Fe Properties meets the expectations and desires of the public with its highly effective and informative web site.  Featuring thousands of properties, many with 360 degree virtual tours, we believe our web site is one of the largest and most user-friendly in New Mexico and has proven to be an invaluable resource for buyers and sellers alike. Our very extensive site offers information on the Santa Fe area, our company, services we provide to buyers and sellers, mortgage information and much more.  In addition, all open houses are listed each week.  This site is updated on an hourly basis to provide the most current information, and is also linked to sites such as The Santa Fe New Mexican, Haciendas...a Parade of Homes, the Santa Fe County Chamber of Commerce and many others.  This advertising medium has proven to be one of our most successful, and currently averages over 20,000 visitors per week and is ranked #1 on Google, the world’s largest search engine.  Imagine international exposure at the click of a mouse!

CHRISTIE’S GREAT ESTATES® MAGAZINE

Christie’s Great Estates® magazine is published four times a year, featuring fine homes and distinctive properties listed for sale throughout the world.  Annually, this publication reaches more than 1 million affluent readers including prospective buyers and sellers of luxury real estate worldwide.  Approximately 70,000 copies are distributed to subscribers and estate owners and are available through more than 600 Christie’s salesrooms and regional offices and Christie’s Great Estates affiliate brokerage offices in 17 countries.  Subscribers and readers include wealthy homeowners in more than 100 major cities and towns, including people with personal or family net worth of more than $100 million, and are the highest-salaried executives, entrepreneurs, corporation presidents, and other affluent professionals in the world.

CHRISTIE’S GREAT ESTATES® WEB SITE

www.ChristiesGreatEstates.com
The award-winning Christie’s Great Estates® web site has firmly established a dominant presence on the internet.  On average, 1.7 million pages are viewed by 86,700 individuals each month, resulting in 20,000 visits and 6.43 million hits.  This site is directly linked from Christie’s web site, which attracts hundreds of thousands of visitors annually. Each residential and ranch listing priced at $1,000,000 and above is placed on this site.

Who’s Who in Luxury Real Estate Web Sites

www.LuxuryRealEstate.com
Recognized by Who’s Who in Luxury Real Estate, Santa Fe Properties enjoys access to its award-winning web site.  Each residential listing priced at $750,000 and above is placed on this site.  On average, this site receives 1 million visitors monthly and was rated “Best of the Best” by Forbes. Each residential and ranch listing priced at $1,000,000 and above is placed on this site.

The Santa Fe New Mexican

www.freenewmexican.com
Santa Fe Properties maintains a strong advertising presence in this influential daily newspaper.  Our three full-page ads are highly visible and showcase a wide range of our properties. All of our open houses are advertised in the special Open House section of The New Mexican, with each property clearly denoted on a map of the Santa Fe area.

THE SANTA FEAN MAGAZINE

www.santafean.com
The Santa Fean magazine is dedicated to inspiring people to discover and embrace the charm and character found in Santa Fe, Northern New Mexico, and the Southwest. The magazine celebrates the lifestyle, people, and culture that make Northern New Mexico and the Southwest unique places to live and visit.  Santa Fe Properties advertises properties in various issues of the Santa Fean throughout the year. 

THE SUN MONTHLY

www.eldoradosun.com
Santa Fe Properties advertises Eldorado/Hwy 285 corridor properties in this widely-read monthly publication. 

The Santa Fe Real Estate Guide

In this official publication of the Santa Fe Association of Realtors, Santa Fe Properties features its listings with a sales price of at least $1 million on the outside back cover.  In addition, each month our Realtors® advertise an average of twenty pages featuring their services and their listings.

NATIONAL ASSOCIATION OF REALTORS® WEB SITE

www.realtor.com
All Santa Fe Properties residential listings are featured on the National Association of Realtors’ web site at realtor.com.  With a staggering 5.5 million unique visitors per month and featuring over 2 million listings, this web site is the most extensive national real estate web site available. 

OFFICIAL SWAIA INDIAN MARKET GUIDE

Each year, The Santa Fe New Mexican publishes a special supplement — “Indian Market: SWAIA Santa Fe Indian Market Official Guide.”  Designed to promote the largest annual event in Santa Fe, 47,000 copies of this publication are printed each year with a readership of over 133,000.

Bienvenidos

The most successful publication of its kind in the market, the “Bienvenidos” summer guide is published each year by The Santa Fe New Mexican.  “Bienvenidos” - which means “Welcome” in Spanish - is the indispensable, authoritative and comprehensive resource for information on everything that happens during Santa Fe’s busiest tourist season.  60,000 copies are printed each year.  Santa Fe Properties has a very visible presence in this publication.

Santa Fe Visitors Guide

Proven to attract buyers as they come into the Santa Fe area, the Santa Fe Visitors Guide has a distribution of 525,000.  Copies are mailed to visitors before their arrival and distributed at key local sites including hotels, the Sweeney Convention Center, Chambers of Commerce throughout the state and at the Albuquerque International Airport.  Each month we receive 50-125 inquiries requesting further information.

setting the sales price of your home

Houses sell quickly and usually for the most money when they are priced properly to begin with. 

Overpricing

• Reduces sales associates activity

• Reduces advertising response

• Loses interested buyers

• Attracts the wrong prospects

• Eliminates offers

• Helps sell the competition

• Can cause appraisal problems

• Extends market time

Market value is simply the price at which a willing seller would sell and a willing buyer would buy.  It is determined by using comparable properties that have sold in the past six to twelve months.

Never select a Realtor® based on sales price without facts to support it.

Realtors® do not set the price, the market does.  Our Realtors® will present a Comparative Market Analysis of your property.  This report will provide you with the necessary facts for setting the sales price of your property. 

A property makes on the market and brokers, the largest impression and most impact in the first few weeks of the listing.  The property should show its best and be well-priced at this time.  Experience shows us that a more immediate sale nets the highest profit.

Key Market Factors
... for pricing and selling your property

Home pricing in a town as wonderfully diverse and historic as Santa Fe, New Mexico is clearly subject to a basket of subjective emotions hardened by some clear cut realities. Let’s begin first with some declaratory statements about this unusual and beloved City:

• It is the oldest capitol city in the United States, approaching 400 years old.

• Its architecture is unique to the Southwest and at its altitude of 7000 feet, Santa Fe has a transforming effect on visitors. 

• It is an historic home and trading depot for numerous Native American tribes, a large Hispanic population, and a minority Anglo-American community.

• Annually, Santa Fe hosts over a million tourist visitors who come to absorb the regional and international arts and crafts, the broad richness of the music scene from the world-famous Santa Fe Opera to the Santa Fe Symphony, and the astounding variety found in its restaurants, its storefronts, and its wide far reaching landscapes that enhance privacy and spiritual enrichment.

• Santa Fe is the City Different ...its cultural breadth has few limits...and its galleries and museums have fostered and invited artists from all over the world for over a century.

• New Mexico is the 5th largest land mass state in the United States ... its population is only 1,800,000...and they are broadly dispersed throughout New Mexico’s vast mountain ranges, high deserts, river valleys, and grasslands. Santa Fe’s city population is 70,000 for comparison.

Santa Fe stands alone and its housing opportunities reflect this uniqueness.  The list of criteria by which Santa Fe homes are judged is large, but nonetheless can be identified with care:

• Location: This is many investors’ first criteria as they want to be near the Plaza... to walk its side streets…barter with the jewelry vendors…sample the restaurants and see the galleries. Others choose the wide open spaces and privacy, enjoying more the stars and vistas over Santa Fe’s hustle and bustle. Land is abundant here and around every Ponderosa or butte is yet another breathtaking panorama. Mountain scenery remains a premium choice for many visitors while locals often look for school proximity and community corridors that meet their individual needs. Given that Santa Fe’s City limits only extend out in a 3 mile circle, many of its residents live in Santa Fe County where roadways, open spaces, community services, schools and neighborhoods are abundant.

• Architecture: What style is your style…? Territorial, with its accented brick lines and more linear feel; Pueblo style with its rounded edges, lower roofline and native touches such as vigas and latillas to nichos and adobe walls; Northern New Mexico style with its pitched roofs; or the relatively new influence of contemporary homes and lofts. A key criteria in Santa Fe homes is age…when was this house built and what was it made with..? Is that real adobe plaster or a more modern stucco..? Who was the architect of this home..? Is there a discernable style and following for a given home builder..? Does this house have a flat or sloped roof..? Is the Santa Fe “look” the choice for you or would you like a more modern update instead..? Do you prefer a single living level over a two-story home..? What are the environmental features that distinguish this house over another..? Do you have acreage and space..? Is there a “vistascape”..? Are you near any water features or do you have National Forest or BLM land access nearby..? Can you hike or ride for miles, possibly even from your front door, if you choose to..? The options are many and the pickings are rewarding. Much of the choice comes down to lifestyle and the amenities you want to prioritize.

• Styles: Santa Fe embraces its denizens with all kinds of history and charm. Small spaces are popular and condos have seen broad and continued demand. Condo interiors run the gamut from stylized southwestern chic to trendy more urbanized minimalist spaces with square footage running from 800-2200 depending on requirements. Single family homes are a dominant component among Santa Fe’s lifestyle choices and their presence is seen everywhere. These homes tend to start at 2000 square feet and peak out at 10,000 square feet.  Santa Fe County has seen faster growth of late given its broader land availability, competitive building environment, and offered amenities. Single family homes, as a sub-sector in Santa Fe, comprise a large and diverse economic and social strata, and as a result exhibit a wide price parameter. The median price for a single family home in Santa Fe now rests near $450,000-$500,000 zone, with a low of $185,000 and a high of $12,500,000.

Other housing choices in Santa Fe include mobile/manufactured housing, apartment living, nearby ranches and country estates.

From sprawling ranches to native pueblos ...from historic Plazas to elegant compounds ...from the Rio Grande down to the Gulf of Mexico, Santa Fe is New Mexico’s showplace, its ambassador at large and its heartbeat that shares its history freely with visitors and locals alike.

PREPARING YOUR HOME
With a little effort, your home can be sold more quickly and at a better price. These tips have proven invaluable to owners and are worth your special attention.

First Impressions are Lasting

The front door greets the prospect.  Make sure the door is fresh and scrubbed clean and that the general appearance of the house exterior is attractive.  Check for chipped paint and other signs of wear. 

Decorate for a Quick Sale

Why try to tell the prospect how your home could look when you can show them? Faded walls and worn woodwork reduce appeal.   A quicker sale at a higher price will result if you freshen up the paint, refinish wood or tile floors, shampoo carpeting and replace worn wallpaper. 

Repairs Can Make a Big Difference

Small flaws in the house can distract the buyer and most take so little time to fix.  When people see areas of disrepair, they begin to wonder whether there may be other unseen problems.  Look for repairs needed; including loose knobs, broken or loose locks, windows, screens, doors, handles, cabinets, drawers, storm  windows and leaky faucets, then fix them!

Make Closets Look Bigger

Organized closets appear larger.  Clean out crowded, cluttered closets and store unused items and out-of-season clothes elsewhere. 

Arrange Bedrooms Neatly

Remove excess furniture and clutter from dressers and table tops.  Use attractive bedding and freshly laundered curtains.

Lawn and Garden

This is the first place a buyer sees.  Keep landscaping trimmed and the yard free of weeds and refuse.

Let the Sun Shine In

Open draperies and curtains and let the prospective buyer see how cheerful your home can be.  Dark rooms do not appeal to buyers.  Replace all burned-out light bulbs.

From Top to Bottom

Display the full value of your attic, basement and other utility space by removing all unnecessary items.  Brighten dark, dull basements and other spaces by painting in light colors.

Bathrooms Help Sell Homes

Check and repair caulking in bathtubs and showers.  A fresh sparkling, shiny-clean bathroom is attractive to buyers. 

Wash Windows

Keep windows clean.  Hang attractive curtains, drapes or blinds.  Make sure windows and ledges are spotless.  Many buyers check the view from within the house, so let your windows provide the perfect “frame!”

SHOWING YOUR HOME

Sunday Open Houses

At your request, your broker hold your house open on Sunday. This allows potential purchasers to view your home at their convenience and leisure.

Showings

Salespeople from our company as well as our cooperating brokers will want to show your home. An appointment will be made with you in advance with the name and company of the showing broker and an approximate time they will be showing the property.

Follow-up on Showings

We will follow up with sales brokers who have shown your property to establish interest and elicit any meaningful feedback. This information will then be passed along to you.

Showing Log

The support team at Santa Fe Properties maintains an extensive database indicating every time a property is shown. At any given time, we can print a report for you with a list of the showings your property has had, with the date, showing broker and their office name.

CLOSING YOUR HOME

Santa Fe Properties fully understands the importance of closing a good real estate transaction in the Santa Fe area. Our competent and experienced real estate sales professionals are uniquely positioned to help you with the best choice and the best selection for real estate in Northern New Mexico.

Combining many years of experience, Santa Fe Properties has won numerous awards in the real estate industry, both in Santa Fe, New Mexico and in other states, such as Arizona and Texas.

From the moment real estate people and investors start dealing with us, they immediately recognize our extensive experience in the field and the excellence of our listings.

When you deal with Santa Fe Properties, you are dealing with the very best.