Advertising Your Home in Santa Fe
Real estate marketing in the Santa Fe area requires more innovation than in most other regions of the country. Santa Fe Properties leads the real estate market in Santa Fe by maintaining an innovative and highly creative marketing program with international exposure. Our own full-service, in-house marketing team prepares a wide spectrum of high-impact sales tools. When you list your property with Santa Fe Properties, you are supported by one of the most effective marketing and advertising campaigns in the real estate profession. We allocate over $900,000 annually for our advertising budget for the following publications, as well as other advertising and promotional opportunities which arise from time to time.
We look forward to discussing these opportunities with you.
SANTA FE LIVING®
Current issue of Santa Fe Living
Santa Fe Living®, our proprietary property catalogue featuring some of the most diverse and well-priced properties in Northern New Mexico, is published twice a year with a circulation of 80,000 per issue. Santa Fe Living® is distributed at high-profile locations in Santa Fe and through various local businesses. It is also direct-mailed to Santa Fe Properties’ extensive mailing lists including all affiliates of Christie’s Great Estates, all members of Who’s Who in Luxury Real Estate, all licensed attorneys, physicians and accountants in Santa Fe, homeowners in select areas of Santa Fe, as well as our client and customer lists. With a reach of 80,000 potential buyers both in and out of state, what better exposure for your property?
SANTA FE PROPERTIES WEB SITE
In this technological age, Santa Fe Properties meets the expectations and desires of the public with its highly effective and informative web site. Featuring thousands of properties, many with 360 degree virtual tours, we believe our web site is one of the largest and most user-friendly in New Mexico and has proven to be an invaluable resource for buyers and sellers alike. Our very extensive site offers information on the Santa Fe area, our company, services we provide to buyers and sellers, mortgage information and much more. In addition, all open houses are listed each week. This site is updated on an hourly basis to provide the most current information, and is also linked to sites such as The Santa Fe New Mexican, Haciendas…a Parade of Homes, the Santa Fe County Chamber of Commerce and many others. This advertising medium has proven to be one of our most successful, and currently averages over 20,000 visitors per week and is ranked #1 on Google, the world’s largest search engine. Imagine international exposure at one click!
LUXURY PORTFOLIO MAGAZINE
Current issue of our Luxury Portfolio Magazine
The new and improved Luxury Portfolio International Magazine features tons of luxury content, property features, design trends and more including 64 pages of luxury properties from around the world including Santa Fe. It has a significant US and International distribution via direct mail, domestic and international newsstands, and first class domestic and international airline lounges worldwide. In addition – the Magazine is direct mailed and distributed through Luxury Portfolio International™ members in 25 countries. Distribution includes: direct mail to 10,000 luxury home enthusiasts, sold on Barnes and Noble newsstands throughout the US, International newsstands in 51 countries, International airline lounges. Total distribution: 85,000 high-net-worth consumers.
LUXURY PORTFOLIO WEB SITE
In addition, Luxury Portfolio is unmatched in the global arena, with properties in over 45 states and 27 countries, website visitors from over 200 countries/territories every month, site translation in nine languages, conversion to multiple currencies and a total inventory of available properties totaling almost $40 billion.
THE SANTA FE NEW MEXICAN
Santa Fe Properties maintains a strong advertising presence in this influential daily newspaper. Our three full-page ads are highly visible and showcase a wide range of our properties. All of our open houses are advertised in the special Open House section of The New Mexican, with each property clearly denoted on a map of the Santa Fe area.
THE SANTA FEAN MAGAZINE
The Santa Fean magazine is dedicated to inspiring people to discover and embrace the charm and character found in Santa Fe, Northern New Mexico, and the Southwest. The magazine celebrates the lifestyle, people, and culture that make Northern New Mexico and the Southwest unique places to live and visit. Santa Fe Properties advertises properties in various issues of the Santa Fean throughout the year.
THE SANTA FE SUN MONTHLY
Santa Fe Properties advertises Eldorado/Hwy 285 corridor properties in this widely-read monthly publication.
THE SANTA FE REAL ESTATE GUIDE
In this official publication of the Santa Fe Association of Realtors, Santa Fe Properties features its listings with a sales price of at least $1 million on the outside back cover. In addition, each month our Realtors® advertise an average of twenty pages featuring their services and their listings.
NATIONAL ASSOCIATION OF REALTORS® WEB SITE
All Santa Fe Properties residential listings are featured on the National Association of Realtors’ web site at realtor.com. With a staggering 5.5 million unique visitors per month and featuring over 2 million listings, this web site is the most extensive national real estate web site available.
OFFICIAL SWAIA INDIAN MARKET GUIDE
Each year, The Santa Fe New Mexican publishes a special supplement — “Indian Market: SWAIA Santa Fe Indian Market Official Guide.” Designed to promote the largest annual event in Santa Fe, 47,000 copies of this publication are printed each year with a readership of over 133,000.
With 60,000 copies printed each year, “Bienvenidos” – which means “Welcome” in Spanish – is the indispensable, authoritative and comprehensive resource for information on everything that happens during Santa Fe’s busiest tourist season. The most successful publication of its kind in the market, the “Bienvenidos” summer guide is published each year by The Santa Fe New Mexican. Santa Fe Properties has a very visible presence in this publication.
SANTA FE VISITORS GUIDE
Proven to attract buyers as they come into the Santa Fe area, the Santa Fe Visitors Guide has a distribution of 525,000. Copies are mailed to visitors before their arrival and distributed at key local sites including hotels, the Sweeney Convention Center, Chambers of Commerce throughout the state and at the Albuquerque International Airport. Each month we receive 50-125 inquiries requesting further information.
Selling A Home In Santa Fe, New Mexico
- Marketing Your Home
- Advertising Your Home
- Pricing Your Home
- Key Factors to Selling
- Preparing Your Home
- Showing Your Home
- Home Closings